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<br />Conclusions and Recommendations <br /> <br />This section of the report provides conclusions and recommendations based on the results of <br />the study. Conclusions from the data are presented first. followed by recommendations <br />pertaining to the conclusions. <br /> <br />Respondents' Ima!le and Awareness of the YMCA <br />Most respondents have a strong. positive image of the YMCA. They view a YMCA as a place <br />for families to go that offers a safe environment and a variety of programming for everyonec <br />More than eight in ten respondents agree that the presence of a YMCA makes a community <br />stronger. Fewer than one in five respondents view the YMCA as expen~ive; another 20 <br />percent don't know jf it is expensive. <br /> <br />Respondents are aware of many of the physical fitness programs and activities offered by <br />YMCAsc Awareness is highest for swimming lessons, programs for young people, and adult <br />physical fitness programs. Respondents are least aware of childcare programs and financial <br />assistance for those who can not pay. <br />... The YMCA should leverage survey data showing community support for the YMCA <br />when soliciting funds from local corporations and other contributors. <br />... The YMCA should expand its image by informing community members of its wide <br />range of programming and services through marketing materials. It should also <br />make known that the YMCA is a price competitive provider of physical fitness <br />programming for all ages. <br />.... The YMCA should emphasize the perception that it offers a safe environment, <br />especially when promoting programs for children and families. <br /> <br />Whether Respondents Feel that a New YMCA Should Be Built In Hastinas <br />More than eight in ten respondents feel that a new YMCA should be built in Hastings; only four <br />percent do not think a new YMCA should be built. <br />... Community support is extremely strong for building a new YMCA in Hastings. This <br />information should also be leveraged in building community alliances and in <br />fund raising efforts with public and private businesses and foundations. <br /> <br />~,Niebuhr&Associates, 10c <br />2000 Hastings YMCA Study <br /> <br />1 <br />