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<br />Respondents' Level of Interest in Selected Proqrams and Facilities <br />When asked their interest in a variety of programming and facilities, respondents expressed <br />the most Interest in the following a walking and Jogging track, fitness programs for beginners, <br />cardiovascular machines, and a meeting place for community events and meetings. <br /> <br />Senior programming and youth programming are of interest to a sizable percentage of <br />respondents (19% and 63%. respectively) Specific youth programming of g~eatest interest to <br />respondents includes: family swim nights, youth/teen/fitness center, family gym nights, and <br />after school swimming lessons <br />.. The YMCA should assess the feasibility of providing the programming and facilities <br />listed above. The YMCA may also wish to design marketing materials that highlight <br />these programs and facilities. <br />The YMCA should also recognize that it might serve diverse audiences including <br />seniors, youths, and families when designing its facility The YMCA should also <br />consider segmenting market appeals to highlight the programs and services <br />appropriate to the different needs of these audiencesc <br /> <br />Factors Influencinq Respondents' Decisions to Join the YMCA <br />The factors that are most influential in a respondent's decision to join a YMCA in Hastings <br />include: cleanliness of the facility, safety in the YMCA building, safety in the area where the <br />YMCA is located, and types of programming offered. <br />.. Steps must be taken to ensure a safe facility and surrounding environment. <br />Cleanliness must also be ensured. The YMCA should publicize these aspects and <br />be certain to maintain high standards in these areas. <br /> <br />Respondents' Likelihood to Join a YMCA in Hastinqs <br />Respondents were asked the following question: "How interested would you be in purchasing <br />a membership to a YMCA located near the new High Schoon This YMCA would have a pool, <br />gym, exercise equipment, and a running track. The cost for membership would be $43 per <br />month for an individual membership and $73 per month for a family membership," Fifteen <br />percent of the respondents surveyed indicated they would definitely join and another 25 <br />percent would probably join. Another quarter stated they would maybe join. Of these <br />respondents, over three-quarters would want a family membership. <br /> <br />~,Niebuhr &Associates,1nc. <br /> <br />2000 Hastings YMCA Study <br /> <br />2 <br />