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<br />Respondents were also asked their likelihood of purchasing a membership to a YMCA located <br />in the area of Regina Hospital. The specifications were the same as in the above scenario, <br />with the exception that the YMCA would share a new building with the Wellness Centerc The <br />percentages stay about the same with 19 percent definitely joining, 24 percent probably <br />joining. and 25 percent maybe joining Of these, over three-quarters would want a family <br />membership <br />There does not appear to be a strong preference regarding the two sites for the <br />YMCA in Hastings; consumer preferences do not need to be heavily weighted when <br />evaluating the two site options. other than considering whether there would be <br />differences in perceptions of safety or cleanliness associated with these two sites. <br />- The YMCA should recognize that a large percentage of new memberships would <br />likely be families; this should be taken into account when designing facilities and <br />programming. <br /> <br />Whether Respondents are Willin!:! to Contribute Property Tax Dollars <br />Approximately six in ten respondents are willing to allow a portion of their property tax dollars <br />to help build a YMCA in Hastings. The range of dollars respondents are willing to spend for <br />the construction of the facility is great; however, nearly one-third of those willing to allow their <br />taxes to build a YMCA would spend more than $30 per year for the next three years. <br />- The YMCA would be well served to use this data showing community support when <br />negotiating with public entities for tax dollars. <br /> <br />Respondents' Exercise and Fitness Activities <br />About two-thirds of respondents are currently involved in regular physical exercise or <br />recreational activities, and one in five currently belong to a health, fitness, or recreational <br />facility. <br />.- When mark~ting to the community, the YMCA should take note that the community <br />is physically active. Since only a small number currently belong to a fitness center, <br />the YMCA should encourage the community to join the YMCA in order to participate <br />in these programs and other activities. <br />- In order to better understand its current and potential market, the YMCA may wish <br />to investigate the cost and services of competitive fitness centers. <br /> <br />~,NieOOhr &Associates,1nc. <br /> <br />2000 Hastings YMCA Study <br /> <br />3 <br />