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<br />Background and Purpose <br /> <br />The purpose of this research IS to assess the viability of a new YMCA <br />facility in the Hastings area. Specifically, the research assessed the <br />following <br />=:> Respondents' image and awareness of the YMCA in general <br />=> Respondents' support of a new YMCA in Hastings <br />=:> Respondents' desired programming and facilities of a new YMCA in <br />Hastings <br /> <br />~ Respondents' likelihood to join a YMCA in Hastings <br /> <br />=:> Market projections for a new YMCA in Hastings <br /> <br />The YMCA retained the independent market research firm of Anderson, <br />Niebuhr & Associates, Inc to conduct this research. <br /> <br />~ NielxJhr &Associales, Ioc. <br /> <br />2000 Hastings YMCA Study <br /> <br />4 <br />