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<br />Market Projections <br /> <br />Market projections were calculated based on two key questions asked in the survey: <br />1) Likelihood to purchase a membership to a YMCA located near the new High School <br />2) Likelihood to purchase a membership to a YMCA located in the area of Regina Hospital <br /> <br />Two market projection scenarios are provided below. The first scenario is based on only those <br />respondents who indicated they would definitely join the YMCA, and should be considered a <br />more conservative estimate of potential new membershipsc The second scenario is based on <br />respondents who would definitely, probably, or maybe join the YMCA. <br /> <br />Scenario 1: Projections Based on Respondents Who Would <br />Definitely Join the YMCA <br /> <br />MAXIMUM POTENTIAL NEW MEMBERSHIPS: Figure 20 depicts the maximum number of <br />potential new members, based on actual survey responses and the population size. <br /> <br />The formula for determining the number of people from the entire population that might be <br />expected to become members of the YMCA is presented below. <br /> <br />Percentage of respondents who <br />would definitely join the YMCA <br /> <br />Adjusted <br />X Population = <br />Size <br /> <br />Maximum Potential <br />New Memberships <br /> <br />. The estimated adjusted population size is 7,305 households based on the Hastings School <br />District #200. (The household population is adjusted lower by 15 percent to account for <br />residents over the age of 75 and people who expressed no interest at the outset of the <br />study and refused to participate.) <br /> <br />The numbers following in Figure 20 are used as the basis for the market projections and <br />projected revenues found in Figures 21 and 22. <br /> <br />~ Niebuhr & Associates, Ioc. <br />2000 Hastings YMCA Study <br /> <br />28 <br />