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<br />FIGURE 20 <br /> <br />Maximum Potential New Memberships Based On <br />Respondents' Likelihood To Join The New YMCA <br /> <br />Location 1: YMCA Located Near the New High School <br /> <br />SURVEY RESPONDENTS WHO <br />STATED THEY WOULD <br />DEFINITELY JOIN <br /> <br />x <br /> <br />ADJUSTED <br />AREA HOUSEHOLD <br />POPULA TION <br /> <br />MAXIMUM POTENTIAL NEW <br />= MEMBERSHIPS <br /> <br />15% <br /> <br />X <br /> <br />7,305 <br /> <br />= <br /> <br />Location 2: YMCA Located in the Area of Regina Hospital, Sharing a New <br />Building with the Wellness Center <br /> <br />SURVEY RESPONDENTS WHO ADJUSTED <br />STATED THEY WOULD X AREA HOUSEHOLD <br />DEFINITELY JOIN POPULATION <br /> <br />= <br /> <br />MAXIMUM POTENTIAL NEW <br />MEMBERSHIPS <br /> <br />19% <br /> <br />X <br /> <br />7,305 <br /> <br />= <br /> <br />", "/ <br /> <br />,;. ,.. <br /> <br />For both locations, the specifications of the YMCA were as follows: pool, gym, exercise <br />equipment. and running track. Membership costs were stated as $43 per month for an <br />individual and $73 per month for a family membership. <br /> <br />OBTAINABLE MEMBERSHIPS: The maximum potential new memberships represents the <br />best-case scenario by assuming that all prospective members who stated that they would <br />definitely join will actually join. Because many factors will influence the decision to join, the <br />actual new memberships may be different from the projected maximum. For this reason, three <br />different assumptions regarding market penetration are presented below: <br /> <br /> Definitely Join <br />Assumption 1 75% of the maximum <br /> projected new members <br />, Assumption 2 65% of the maximum <br /> projected new members <br />Assumption 3 50% of the maximum <br /> projected new members <br /> <br />~,Niebuhr&Associates, Inc. <br />2000 Hastings YMCA Study <br /> <br />29 <br />