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FIGURE 24 Obtainable Potential New Memberships Based On Respondents' Likelihood To Join The YMCA ~-_._~--" ----..-.----------------- -~--- , Obtainable Potential _-0" - _ __--"Jew Memberships c__ I LOCATION 1: LOCATION 2: YMCA Near High YMCA Near Regina School .!:l_()~21t_a_L_______ I --- -- -~-- - - ---"..----- -... ---- ---_.-- . ___._u'.'._ 65% i Definitely Join 1 712 Memberships 902 Memberships the YMCA , , I ------------------------- 40% I ! Probably Join 730 Memberships 701 Memberships I the YMCA 15% Maybe Join 307 Memberships 274 Memberships the YMCA ',) \ ;1-- ~ /:",;~'J:~h: . , I ... ~ -/ t 'J '-I.) I !',i11t': 1:" "11 1'1.1 ,.~ 1 ~';\:V.. (1347 Families, (1445 Families. . , ~ -: ~ \' :-:-: 402 Individuals) I 432 Individuals) - REVENUE PROJECTIONS: Revenue projections presented in Figure 25 are based on membership rates as follows: $43 per month for an individual membership ($516 annually); $73 per month for a family membership ($876 annually). It is assumed that 23 percent of the obtainable memberships would be individual memberships and 77 percent would be family memberships (based on respondents' survey responses). FIGURE 25 Annual Revenue Projections Based On Respondents' Likelihood To Join The YMCA LOCATION 1: LOCATION 2: YMCA Near Hiah School YMCA Near Reaina Hospital Obtainable Projected Obtainable Projected , Memberships Annual Memberships Annual Revenue Revenue Based on the Assumption that 65% of the Definitely Joiners 1749 51387404 Hili $1488.732 40% of the Probably Joiners New Annual New Annual 15% of the Maybe Joiners Memberships Revenue MemhershlDs Revenue Actuallv Would Join ~,Niebuhr&Associates, Inc. 2000 Hastings YMCA Study 32