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<br />Summary of YMCA Market Study <br /> <br />Research: <br /> <br />*350 households <br />*zip code 55033 <br />*Phone survey which last around 10 minutes <br />*September 19 to October 2, 2000 <br /> <br />Key indicators: <br /> <br />*85% believe Hastings should have a YMCA <br />*The strongest relationships people have with the YMCA are in swimming for kids, <br />programs for youth and families, adult fitness programs and in camping <br />*61 % felt is was o.k. to use tax dollars to build the YMCA. <br />*Cleanliness of the building, safety in the building, safety where the YMCA is located <br />are the most influencing factors to if a person would join the YMCA. <br />*Other important joining factors include, types of programs offered, hours of operation <br />and cost of a membership. <br />*Child Care was not an important factor for the YMCA <br />*74% of the respondents have 2-3-4 people living in their home <br />*58% of the households had incomes over $40,000, 23% refused to answer <br />*77% of respondents would purchase family memberships, 23% adult <br />*Possible revenue projections were estimated around $1.1 million for membership <br />*56% were female, 44% male <br />*78% do not currently belong to a fitness club, a YMCA or any other club <br />